Connecting online and physical retail stores have long been important in the fashion industry. With the coronavirus pandemic time, it was even more demanded. Connected Retail is Zalando’s solution that enables brick-and-mortar stores to serve customers on the Zalando platform.

Connected Retail helps Zalando partners drive productivity by forwarding Zalando customer orders to their stores. Participating stores ship items specified in the order and book the corresponding revenues and profits.

Today, Connected Retail is available in 13 countries for all retailers and brands that have one or more physical stores.

• Germany
• Netherlands
• Poland
• Sweden
• Spain
• Finland
• Norway
• Denmark
• Austria
• France
• Belgium
• Switzerland
• Italy

The program counts almost 7,000 active stores, selling to millions of Zalando customers online.

The Zalando Offer feed will help you to add your product Offers to the Zalando marketplace. The Zalando order management is available for various e-commerce platforms.

1. Register on Zalando (Connected Retail)
2. Create Zalando feed
3. Attribute Mapping Setup
4. Set Zalando Connection Up
5. Zalando order synchronization manual
6. Channel setup assistance

Register on Zalando (Connected Retail)

Sign up for an account on Zalando Connected Retail. Please have a look at the following link for more details about Zalando Connected Retail.

• Zalando Connected Retail

Create Zalando feed

Add the Zalando Offer feed to your profile grid. For more details, please check the manual below:

• Koongo Quick Start Guide

Attribute Mapping Setup

Check if the Zalando offer feed attributes below are mapped correctly to your store attributes:

• {{ean}}- to be mapped with the attribute, including your EAN codes.
• {{price}}- to be mapped with your full price attribute, usually {{price_original_include_tax}}
• {{retail_price}}- to be mapped with your discounted price attribute, usually {{price_final_include_tax}}
• {{quantity}}- to be mapped with the attribute defining the Quantity, usually {{quantity}}

Set Zalando Connection Up

Contact Zalando support via the Contact Form to be sent to Zalando Tech support and ask them for your Client Secret and Connected Retail Client Id.

In case you are not able to access the Contact Form form via the Connected Retail Tool, you can reach Zalando via cr-partner-care@zalando.de 

Fill this information into your Zalando Offer feed -> API Settings section.

Zalando order synchronization manual

The Zalando order sync. service is currently supported for selected e-commerce platforms. To activate the Zalando order sync. service, please follow:

• Zalando Connected Retail order sync manual

Channel setup assistance

Do you struggle with a channel setup? Let us know at support@koongo.com.

We'll be happy to help you with your integration.